And it causes big problems for the Small Guys.

The way most wine is sold today hurts diversity in the Industry.

Between 1970 and 2019, one third of existing family-owned wineries in Napa & Sonoma were sold to corporate entities. 14% went out of business entirely.

Source: Jordan Winery

The way most wine is sold today causes huge markups.

Distributors & Retailers each expect a ~30% cut. Meaning, if a winery sells a bottle for $40, they’re only receiving $15 through the three-tier system. That barely covers the cost to make the wine!

Source: Wine Folly

The way most wine is sold today limits quality.

The average Retail Shelf is 98% big brands who are industrially producing "bulk wine" where flavorings and chemicals outshine the wine itself.

Source: Cornell Law

But unless you ask, you'd never know.

The Big Guys with their big marketing dollars surely won't tell you. Instead, they often exploit the idea of small family-owned wineries, or "clean wine", hiding behind narratives that perpetuate the problem.

What small wineries really look like.

It's not obvious on the grocery store shelf.

These Big Guys often own and control smaller winery entities that seem like they’re still family owned, or use white label practices (hello, two buck chuck!) to create snappy, on-trend bottles. These wines are often crafted from low-quality grapes and mass-produced in factory-like settings where the wines are heavily manipulated.

And buying wine made by these conglomerates continues the negative cycle.

We're not here to say don't buy cheap wine. But we believe there's a better way forward, starting with calling for increased transparency & conscious consumption.

#DrinkBetter and support the future you want to see.

Here are 3 easy steps to
#DrinkBetter

    1. Shop your values - find wineries that support the same things you do.

    Whether that’s climate-conscious wineries, women-led wineries, minority-led wineries, or something else, Vinebase makes it easy to discover wineries that align with your values.

    2. Buy direct - purchase directly from wineries' websites, their tasting rooms, or using Vinebase.

    When you buy direct, you skip middlemen who add those pesky markups and eat a winery's margins. When you order through Vinebase, 100% of the profits go directly to the winery.

    3. Tell your friends!

    Most people are unaware of the challenges faced by small wineries just to survive. Share this page with them to help them #DrinkBetter too!

    We want to help you take a step forward

    We share this to bring transparency to the problem. And we ask you to join hundreds of other wine lovers pledging to #DrinkBetter.

    Together we can change the way that most wine is sold – buy direct & support a future for independent wineries.

    Thank you! Your submission has been received!
    Oops! Something went wrong while submitting the form.
    We created a Pledge because it felt right. No gimmicks or accountability buddies here. But what we will do is subscribe you to our Vinebase newsletter and send you weekly tips to help you support small wineries.

    We believe every direct purchase has the power to make a difference.

    On top of making it crazy easy to discover & buy directly from wineries through Vinebase.com, we stand by our Core Principles:

    With Vinebase, wineries get 100% of the proceeds of each sale. No middlemen, no markups. Wineries make 5-7x the profit, and you get higher quality wine for the price.

    We only charge wineries a flat transaction fee of $2.95, yes - less than a cup of coffee.

    Only 17% of wineries have distribution meaning most of the small, family-owned wineries out there aren’t able to find their way to a store shelf or restaurant list.

    That's one of the biggest reasons we created Vinebase - to provide an easy way to discover incredible independently-owned wineries across the U.S.

    Source: Free the Grapes

    We have a secret: good wine made in small quantities just tastes better.

    Here at Vinebase, we're really just people who fell in love with how delicious a hand crafted bottle of wine can be. So, we curate an assortment of the best independently owned wineries from around the U.S.

    We believe wine is an artisanal, agricultural product that should connect drinkers to a place. Don't just take our word for it, try a bottle.

    Buy direct and #DrinkBetter

    Sign the pledge

    Together we can change the way the industry works – buy direct & support a future for independent wineries.

    Thank you! Your submission has been received!
    Oops! Something went wrong while submitting the form.
    We created a Pledge because it felt right. No gimmicks or accountability buddies here. But what we will do is subscribe you to our Vinebase newsletter and send you weekly tips to help you support small wineries.